Today, one of my online job search agents sent me a notification about an opening for a "Quality Technical Writer". Ordinary technical writers need not apply: they demand Quality! I could nitpick here and point out that one way to define "quality" is as a synonym for "trait" or "attribute": laziness and inefficiency are qualities. But there's no point in that.
And, a while back, I saw an ad that stated that it was looking for a "resource". Perhaps I'm feeling cranky this morning, but I hate being thought of as a resource (or an "asset"). It makes me feel like I'm an expendable commodity to be used and then discarded when no longer needed.